Conflict Free Diamonds 


Canada is one of 81 countries that participate in the Kimberley Process Certification Scheme (KPCS). It imposes extensive requirements on its members to enable them to certify shipments of rough diamonds as ‘conflict-free' and prevent conflict diamonds from entering the legitimate trade. Canada has put in place national legislation and institutions; export, import and internal controls; and also commits to transparency and the exchange of statistical data. Participants can only legally trade with other participants who have also met the minimum requirements of the scheme, and international shipments of rough diamonds must be accompanied by a certificate guaranteeing that they are conflict-free.



When Paul Mara Jewellers purchases diamonds, we comply with all laws and the stones are always from legitimate sources.


The diamonds are guaranteed conflict-free.

Diamonds - The 4 C's 


Thinking of buying a diamond?  Regardless of where your diamond comes from, the four C's make a diamond more than just compressed coal. Knowledge about the four C's will help you as you work towards purchasing a diamond. Just remember that the perfect diamond is what looks perfect on you!  The 4 C’s are: Cut, Colour, Clarity and Carat Weight.


Cut refers to the angles and proportions a skilled craftsman creates in transforming a rough diamond into a polished diamond. A well-cut diamond will reflect light internally from one mirror-like facet to another, dispersing it through the top of the stone. Cuts that are too deep or too shallow lose or 'leak' light through the side or bottom, affecting the diamond's brillance.



Most diamonds have tiny tints of colour. The more 'colourless' a diamond is, the more desirable. Diamonds are graded on a colour scale established by the Gemological Institute of America (GIA), ranging from D (colourless) to Z. Diamonds are also found in in 'fancy' colours; pink, blue, green, yellow, brown, and orange. These diamonds called 'fancies' are rare and valuable. These colours extend beyond the GIA colour grading system.



Diamonds, like people, have natural blemishes in their make-up, These 'inclusions' are formed by minerals or fractures while the diamond is forming in the earth. When light enters a diamond, it is reflected and refracted out. Depending on the inclusion, it could disrupt the flow of light and a portion of the light reflected will be lost. Most inclusions are not visible to the naked eye without magnification. The scale established by the GIA is FL to I.


Carat Weight 

Carat is often confused with size even though it is actually a measure of weight. The cut of a diamond can make it appear much larger or smaller than its actual weight A one carat diamond can de divided into 100 'points'. A .75 carat diamond is the same as a 75-points or a 3/4 carat diamond.


Paul Mara Jewellers abides by a Canadian Diamond Code of Ethics that demonstrates to our customers our commitment to ensure the authenticity of Canadian Diamonds.


Our Canadian diamonds come with a report or certificate that:

• gives the polished diamonds description

• a unique Diamond Identification Number (DIN)

• a statement of certification that the polished diamond is of Canadian origin.

Canadian Diamonds 


Canadian diamonds are stunning, have great attributes and are among the highest quality found anywhere in the world.  They are mined in the North in accordance with the principles of sustainable development. Canadian diamonds meet the requirements of the Kimberly Process and many of them can be traced back to the mine of origin.


Mining diamonds at the highest environmental and social standards is expensive. There is also the added costs of tracking the stone from the mine , through all the stages of the refinement process, to finally you, the consumer. You will find there is often a premium price for Canadian diamonds.



Paul Mara Jewellers

657 Fort Street

Victoria, BC V8W 1G6

P: 250.475.1444

F: 250.475.2030

TF: 877.400.1444


Tuesday - Friday 10 - 5

Saturday 11 - 4